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Mojito

Spirited Copywriting for the Spirit-Free Beverage Industry

Creative copy that converts to sales.
Save yourself time.
Make more money. 

WELCOME!

You've sustainably sourced the best ingredients. 

You've spent months perfecting quality and consistency.  

You're finally ready to get your delicious new beverage out on the shelves, yet you keep hearing:

 

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"How can non-alcoholic spirits
possibly taste good?"

"Why on Earth would anyone
drink a beer if they can't get a buzz?"

"What the hell is koji coffee?"

Don't worry... I got you.

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I know how to effectively answer these questions because I've been asked these as a regular consumer of NA beverages myself. 

You already know the alcohol-free and wellness beverage sector is booming.

​⌲ The market worth of non-alcoholic beer is now $328.6 millionup 19.5% from 2021

⌲ NA wine is up 23.2%

⌲ Alcohol-free spirits are up a whopping 88.4% 

As people increase their focus on health, and younger generations continue to drink less alcohol, interest in the functional, wellness, and NA beverage industries will only continue to grow—which is great for business

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But staying afloat in this extremely competitive market requires time and focus, and you've already got a lot on your plate (like perfecting those tasty beverages!) â€‹

So, how do you stand out above the rest? How do you...

  ⌲ compete with the giant advertising budgets of Big Alcohol and celebrities?

  ⌲ educate about nootropics, caffeine, and adaptogens without sounding too technical?

  ⌲ convince consumers they don't need booze to be fun, edgy, or sophisticated?

Most importantly, what would you do with your extra time if you didn't have to worry about these things? 

I'm here for you. 

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With me in your corner, we'll make loyal customers out of your ideal demographic, of course. But we'll also make believers out of absolutely anyone who appreciates taste and quality.

 

Let's get started. 

Welcome

ABOUT

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Hi, I'm Briana. 
I've been a professional writer for 15 years but spent an even longer time in the bar industry as an expert in: 

⌲ nuances of world beer styles, slinging at a bar known for its 400+ varieties

⌲ marketing and sales at a Wisconsin brewery, promoting within two states    ⌲ crafting original cocktails at a Four Diamond hotel, concocting tinctures and infusing spirits

All of this well-rounded expertise led to a steady gig writing about trends and operations behind-the-bar for a nationally-distributed magazine.

 

Then in late 2019 I quit drinking alcohol.

How could I continue my career if I no longer consumed the very thing it was centered around? 

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After starting a job as a barista, nuances of beer turned into nuances of coffee. â€‹Tinctures for cocktails became homemade syrups for lattes. I dabbled with what I had in my kitchen to create NA drinks for myself and it was still fun

 

My passion wasn't about the booze. 

My passion was in experimenting, quality ingredients, balance of flavors, bubbles! 

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I know the value of being able to sip a sophisticated mocktail at an event—instead of holding a plastic cup of soda.

I know there's something special about cracking a citrusy NA IPA out on the boat—over opening a bottle of water. 

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My background in the alcohol industry combined with the personal passion I have for sharing the health benefits, deliciousness, and downright necessity of non-alcoholic and functional beverages puts me at a unique advantage to help you gain a cult following. Let's make your dreams happen!

About
Testimonials

TESTIMONIALS

"Briana is fantastic to work with. After struggling with content for my small business for YEARS, she did what I couldn’t in just weeks! She quickly understood our brand and our vision, giving us the purposeful and confident voice we needed all along. Briana took our website, emails, and social media to the next level with a very clear ROI, my only regret is not signing up sooner." 
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Libby Whittington

The Dream Bean Machine

SERVICES & RATES

Initial 20-minute consults are always on the house!

WEBSITE COPY

Your website is on duty 24/7. 

Your copy needs to count!

Well-researched and attention-grabbing web copy written in your brand's voice builds a relationship with your audience—and turns them into paying customers.

 

 I write for SEO optimization, seamlessly integrating your personal keywords so that you climb the ranks on Google organically and reach the masses with credibility—not using paid sponsorships to get to the top.

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Spend less on ads and convert with the website you already have. 

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Starting at $1,800

Want to try a sampling of services?
Ask about flights for bundled pricing!

Woman Typing
Contact

CONTACT

PO Box 160

Grand Marais, MI 49839

608-797-9523

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To book a free consult, please fill out this form and I will be in touch soon. Thanks! 

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Logo design by the talented Chloe Walimaa of Marquette, MI. Find her @chloeleacreations 
Website design and words © 2023 by Briana Rupel.
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